Integrating hygiene behaviour change campaigns with access to free Wi-Fi in Nairobi
Adsimu Wi-Fi advertising wishes to express our sincere gratitude to the
London School of Hygiene & Tropical Medicine, the AMREF Health Africa, and the NBCC team at Brands on a Mission, for publishing an article about leveraging our Adsimu WIFI Advertising platform, to drive Public Health awareness and connect with citizens. The article highlights our work through smart innovation and the synergies between offering Free Wi-Fi and monetizing the free Wi-Fi sessions through user engagement, data analytics, and Polls and surveys to drive awareness.
We are immensely grateful, for the partnership, and support this year, to the NBCC team Brands on a Mission, Amref Health Africa, Unilever, HBCC, and Ukaid.
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The woman behind free Wi-Fi in Nairobi
“Simply put, Adsimu rewards users with free Wi-Fi, and the incentive for accessing the free Wi-Fi is to consume advertiser/marketing communication,” she says. Today, the company has built seven major Free Public Wi-Fi Advertising Hotspots within the Nairobi Central Business District (CBD) and is scaling to other parts of Nairobi and counties.